Learning to Hug | Fairy Non Bio

From the moment they’re born, we hug our babies constantly, because we know instinctively the power those hugs have. They make us feel safe, nurtured, connected and loved. But as our babies grow up, we embrace them less and less. So, if we know how powerful hugs are, why does this happen - and can we do anything about it?

Within days this film reached over 4 million people. It was the most engaged branded content film on Father’s Day 2015 in the UK and the most successful branded content film in P&G fabric care history.

Emma’s role: Ideation, scriptwriting, copywriting

2015 - UK, Digital