Every Day, Good Food | Lurpak

When we open the fridge, it’s easy to feel uninspired by the same old ingredients. But with a little imagination (and a generous dollop of Lurpak), they can become something wonderful.

This campaign encouraged Lurpak fans to elevate everyday ingredients and unleash their true, tasty potential.

Outside of this campaign, Emma was the co-creative lead for Lurpak’s European digital channels in 2015 and 2016.

Emma’s role: Ideation, Copywriting

2015 - UK, Social