Offseason | GetYourGuide

For sports superstars, it's rare to get time away from work and responsibilities. So when they do, they want to make every moment count. Our Offseason series follows top athletes as they make unforgettable memories with GetYourGuide around the world.

This campaign went live in the US in the summer of 2024, starting with NFL Wide Receiver Justin Jefferson, followed by the NBA’s Kyle Kuzma and his girlfriend Winnie Harlow in France. The work was created in collaboration with Quality Meats.

Emma’s role: Creative Direction, Concept, Copywriting (Client-side)

2024 - US - CTV, Digital, Audio