Post-Pandemic Travel | GetYourGuide

The pandemic was... a lot. We were stuck at home, desperately dreaming of getting out there and exploring the world.

In this campaign, we’d used pandemic-related phrases to show how some of the ways of experiencing the world during 2020 can now become reimagined as unforgettable immersive experiences as the world reopens in 2021. Instead of more remote meetings, a romantic view of the Northern Lights. Instead of another term of homeschooling, a pasta class at a chef’s home. And instead of endless zoom calls, photography tours in Europe's coolest capital.

GetYourGuide’s campaign was one of the first travel campaigns in the UK that taps into the post-lockdown sentiment.

Emma’s role: Ideation, creative direction, copywriting

2022 - Online video and campaign, UK and USA