Take on Christmas | Lurpak

Why make Christmas dinner the way we always have, when we can create something that stands out from the crowd? Brits love to experiment in the kitchen during the rest of the year, and the festive season should be no different.

This campaign challenged Lurpak’s UK customers to step outside of their comfort zone at Christmas, and take traditional favourites to the next level.

Outside of this campaign, Emma was the co-creative lead for Lurpak’s European digital channels in 2015 and 2016.

Emma’s role: Ideation, scriptwriting, copywriting

2016 - UK Digital