The Art of Feeling | Samsung

When we look at a piece of art, we can’t help but feel something. But what exactly is that something? And how do these emotions change as we explore an entire gallery?

For the launch of the Samsung Galaxy Note 4, we created The Art of Feeling, an app that enabled gallery visitors to record their emotions as they looked different works of art. At the end of their journey, they received a personalised piece of art based on the emotions they experienced.

Emma’s role: Ideation, Copywriting

2016 - Asia, Europe, Experiential