Find Your Aussome| Aussie

In the words of the Aussie Hair philosophy, “there’s more to life than hair — but it’s a good place to start”.

Aussie champions awesome hair with zero effort — so young women can feel good while living life to the full. This campaign encouraged girls to embrace their fun, carefree, creative side and find magic in everyday moments.

Outside of this campaign, Emma was the primary copywriter for Aussie’s European digital channels in 2015 and 2016

Emma’s role: Copywriting and scriptwriting

2016 - EU, UK, Digital